Nu Skin Sells Mavely Affiliate Platform to Later for 250 Million

PROVO, Utah, January 3, 2025 --

Nu Skin Enterprises said its Rhyz Inc. subsidiary sold the Mavely affiliate marketing technology platform to Later, a portfolio company of Summit Partners, for approximately 250 million dollars in cash and a minority equity stake in the combined Later and Mavely business. About 33 million dollars of the consideration goes to other Mavely equity holders, and the company said it expects to retain roughly 207 million dollars in cash plus Later stock valued at about 10 million dollars. The deal closed on January 2, 2025.

Nu Skin said the sale produced an approximately five-times return on its cumulative investment in Mavely since acquiring it in 2021. A pro forma filing estimated a gain of about 182.6 million dollars on the transaction.

President and Chief Executive Ryan Napierski said the proceeds would add capital for innovation in the core Nu Skin business and investment in the Rhyz companies. The company plans to use the money to pay down debt and fund innovation, and to buy back stock under its existing repurchase program. Mavely is expected to continue supplying technology and social commerce capabilities to Nu Skin's affiliate business.