Nu Skin Third Quarter Revenue Falls 15 Percent as Sales Leaders Drop 19 Percent; India Pre-Market Opens

PROVO, Utah -- November 6, 2025

Nu Skin Enterprises reported third-quarter revenue of 364.2 million dollars, down 15.3 percent from a year earlier, or 11.5 percent excluding 2024 revenue from Mavely, the affiliate marketing business it sold earlier in 2025. Revenue and earnings per share were within guidance. Earnings per share rose to 0.34 dollars from 0.17 dollars, and operating margin was 5.9 percent.

Customers declined 10 percent to 746,256, paid affiliates fell 13 percent to 130,096 and sales leaders dropped 19 percent to 31,150. President and Chief Executive Ryan Napierski said results were in line with expectations in a challenging macro environment, that Latin America again delivered double-digit growth and that several segments grew sequentially. The company plans a limited sales leader preview of its Prysm iO intelligent wellness device late in the fourth quarter ahead of a full launch in 2026, and is preparing a pre-market opening in India in the fourth quarter ahead of a formal launch in the second half of 2026.

For the fourth quarter, Nu Skin projected revenue of 365 million to 400 million dollars and earnings per share of 0.25 to 0.35 dollars. For the full year, it expects revenue of 1.48 billion to 1.51 billion dollars and earnings per share of 3.15 to 3.25 dollars, or 1.25 to 1.35 dollars excluding the gain on the Mavely sale and other charges.