Nu Skin to expand for direct sales

US cosmetics firm Nu Skin is planning to recruit an army of up to 5,000 direct sellers in Shanghai by the end of this year. Expansion plans also include opening 100 service centres in the city and 40 more specialty shops across the country, taking the total to 180. Nu Skin Enterprises' Tru Face Essence. Nu Skin Enterprises Inc, a direct seller of skin-care products, said on July 31 quarterly profit fell 38 percent on sales declines in North Asia and Greater China. [Reuters]

"Our strategy features a dual focus we give priority to specialty shops with their full-time contracted employees on the one hand, and service centres with their part-time direct selling staff on the other," said Qiu Jinyun, president of Nu Skin China, at a press conference in Shanghai yesterday.