Oriflame USA
February 21, 2023
Oriflame Holding reported fourth-quarter 2022 Euro sales of 281.9 million euros, down 5 percent from the prior-year period, in results released February 21, 2023. Full-year Euro sales were 986.9 million euros, down 9 percent. Adjusted EBITDA margin for the year was 11.5 percent, with adjusted net profit of 52.2 million euros. Adjusted cash flow before financing was 46.3 million euros, down from 76.5 million euros in 2021.
Asia was the weakest region, with fourth-quarter sales down 25 percent; Latin America, Europe, Turkey and Africa also declined. The company launched operations in Germany in the fourth quarter and said it expects improvement as COVID restrictions ease. A strategic review of Russian assets continued, without a final decision or timeline because of regulatory uncertainty.
Oriflame sells beauty and personal-care products through independent members worldwide; the Npros directory lists the U.S. presence as Oriflame USA.