Oriflame USA
July 21, 2023
Oriflame Holding reported second-quarter 2023 Euro sales of 181.9 million euros, down 14 percent from the prior-year period, or 7 percent in local currency, in an interim management statement discussed with investors on July 21, 2023. Adjusted EBITDA was 11.9 million euros, down 45 percent, and adjusted net loss was 1.2 million euros.
Asia Euro sales fell 26 percent and Europe and CIS fell 11 percent, while Türkiye and Africa fell 12 percent in euros but rose 11 percent in local currency. During the quarter the company completed the sale of Russian manufacturing entity Cetes Cosmetics LLC for a total net consideration of about 28 million euros, generating an 8.1 million euro net gain, and Anna Malmhake began as chief executive and president on June 1, 2023, succeeding Magnus Brännström.
Oriflame sells beauty and personal-care products through independent members worldwide; the Npros directory lists the U.S. presence as Oriflame USA.