Source: The Journal News 8/4/2006
Taste of Home Entertaining Parent Plans Expansion
The Reader's Digest Association Inc. yesterday reported higher profits for its fourth quarter ending June 30 but larger losses for the fiscal year, with revenues flat overall. It was a familiar story to dissatisfied shareholders, who beat the stock down to a new 52-week low.
Reader's Digest stock closed at $12.96, down 4.8 percent, on heavy volume.
...Schrier said the company has promising new projects in the works. It is integrating Allrecipes.com, a Web site for home cooking that Reader's Digest bought last year, into the rest of the company's food businesses. It also plans to expand its Taste of Home Entertaining party plan business...
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...Silke, a stay-at-home mom, was looking for something to get her out of the house. When her friend told her about Taste of Home Entertaining, she found a way to bake her cake, serve it to friends and eat some, too.Taste of Home Entertaining Inc. is a direct sales company that offers kitchen gad... Read More...