ViSalus Hires Former Herbalife Exec
ViSalus Sciences, a leading wellness company and maker of the patented Vi-PAK, an advanced anti-aging and energy system, has announced the hiring of Audrey Sommerfeld as Vice President of Marketing and Brand Development.
Los Angeles, CA (PRWEB) February 3, 2007 -- ViSalus Sciences, a leading wellness company and maker of the patented Vi-PAK, an advanced anti-aging and energy system, has announced the hiring of Audrey Sommerfeld as Vice President of Marketing and Brand Development.
Sommerfeld will work from the company's Los Angeles marketing office, heading up the company's marketing efforts and shaping the brand of the expanding ViSalus health and wellness product line. She has enjoyed a successful career as a marketing executive with global leadership roles in some of the world's most established wellness companies.
Sommerfeld recently served as the Vice President of Global Product Marketing for Herbalife International, a $2 billion corporation that spans 59 countries. There, she was responsible for product development and launch strategy, working with global licensing, Research & Development, and regulatory teams, creating sales and marketing tools, and conducting product trainings before thousands of distributors.
In 5 years with Herbalife, Sommerfeld launched a 12 SKU skincare line across 24 countries on the same day, repositioned and re-launched the company's core weight loss brand, and collaborated with nutrition experts on new product development. She was also instrumental in the launch of the company's Liftoff energy drink, now their top selling product.
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