Herbalife to enter Chinese direct sales market
The global direct marketing company sells weight-management, nutritional supplements and personal care products in 62 countries via a network of more than one million independent distributors. But it had adopted a retail business model for China in line with domestic regulations.
Chinese authorities moved to restrict direct-marketing due to a prevalence of scams and Herbalife's re-entry into direct sales in the country could signify a new and improved avenue of sales.
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