Source: Marketplace 5/26/2007
Passion Parties CEO Interviewed
At a home in Ventura, California, about a dozen women are having a Passion Party. It's kind of like a Tupperware party. They play games and sample products while a representative talks them through a whole line of intimacy items.
[ "This is our soy seduction massage candle. . ." ]
Passion Parties' business is growing 40 percent a year. CEO Pat Davis credits a lot of that success to making women comfortable.
PAT DAVIS: My goal was to really address mainstream, and to make the products, the marketing the catalogues, everything we did, appeal for every woman, so that she didn't feel intimidated.
Click for the complete interview.
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