Nu Skin Enterprises officers touted a new focus for the company and its increased earnings potential Thursday as they opened a razzle-dazzle-pep-rally of a conference with more than 10,000 of their distributors from around the world. The Provo-based manu- facturer and distributor of nutritional and personal-care products unveiled its new corporate slogan "The Difference Demonstrated." The company hopes to use it to create a simple, sellable message for its goods, which are mostly marketed directly to consumers by a commission-only sales force.

At EnergySolutions Arena, the company rolled out new products and instructed its distributors and sellers about how all fit within the new slogan. "We really have great tools in place right now," Blake Roney, chairman of the board of Nu Skin Enterprises and a founder of the company, told a luncheon of company officials, analysts and the news media. "We're the only company on the planet that can prove everything, all our claims. No one else really does that. The rest of them do the cartoon part, the fireworks and bouncing girls, but they can't prove any of it. It's really a lot of noise."

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