Source: Npros 3/9/2010

Tahitian Noni Bioactive Beverages Press Release

Tahitian Noni® Bioactive Beverages™ Are Adaptogenic Iridoids and Other Bioactive Compounds in Noni Make It a World-Class Adaptogen

Tahitian Noni International (TNI) today set itself apart from the superfruits of the world yet again as modern science has revealed that the noni fruit is also an adaptogen. An adaptogen is a plant that enhances the overall ability of the body to adapt to stress. Noni assists resistance to a broad range of negative physical, chemical, and biological stressors. It has a normalizing effect on the body that targets imbalances without affecting properly functioning systems. Noni fruit does all this without producing toxic side effects.

One of the most powerful aspects of noni's bioactive compounds is their ability to help your body adapt, which is why they're referred to as adaptogens. In simple terms, an adaptogen takes a personalized approach to safely benefit the health and function of your body's systems. These compounds help living things sustain a natural, healthy balance.

Dozens of scientific studies show the adaptogenic effects of noni on both plant and animal systems. For example, strawberry plants produce more, larger, and sweeter fruit when noni is applied to their leaves. Calves thrive when noni is included in their feed. And most importantly, people who consume noni every day experience enhanced immunity, increased energy and endurance, maintained HDL cholesterol levels, and support for a healthy heart.

As adaptogens, Tahitian Noni Bioactive Beverages offer an impressive range of non-specific benefits including: * Supports the immune system * Protects DNA * Promotes joint health * Increases energy & endurance * Helps maintain healthy circulatory system * Helps maintain healthy HDL cholesterol within already existing normal levels

John Wadsworth, president of Tahitian Noni explained, "Noni is different from all other superfruits like mangosteen, açaí, or gac, because it contains iridoids and other bioactive compounds, and has now been proven to be a world class adaptogen."

Tahitian Noni Bioactive Beverages are supported by 14 human clinical studies proving thier efficacy.

About the Company Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant-a bioactive-rich, adaptogenic plant, containing iridoid compounds-to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including beverages, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive beverages.

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