Tahitian Noni International Review and Profile

Tahitian Noni International no longer appears to be active as a direct sales company.

Tahitian Noni International / TNI is no longer active as a standalone company under that name. The business became Morinda Bioactives / Morinda, was acquired by NewAge in 2018, went through the NewAge bankruptcy process in 2022, and the surviving Morinda / Tahitian Noni product line is now part of Partner.Co.

Original Npros business profile for Tahitian Noni International, preserved below for archival purposes:

Tahitian Noni International was a Provo, Utah-based nutritional beverage and wellness company built around noni fruit from French Polynesia. The business was formed in the mid-1990s through Morinda Holdings and subsidiary Tahitian Noni International, with John Wadsworth, Stephen Story, Kerry Asay, Kim Asay, and Kelly Olsen associated with its early founding group. The company became one of the best-known superfruit direct-selling companies of the late 1990s and 2000s, built around Tahitian Noni Juice and the broader Morinda citrifolia ingredient story.

Tahitian Noni's product line began with Tahitian Noni Juice, a noni-based liquid dietary supplement blended with grape and blueberry concentrates. The company later expanded into other noni-based and wellness products, including beverages, supplements, skin care, personal care, appetite-control products, essential oils, and related health-and-beauty items. Current successor-product activity continues through Partner.Co, where Tahitian Noni Original and Tahitian Noni Max are sold as part of a broader health, wellness, beauty, sports-performance, and personal-care product platform.

Tahitian Noni International operated as a multilevel direct-selling company through Independent Product Consultants. The sales model relied on product sharing, customer purchases, autoship and recurring consumption, distributor recruitment, international expansion, training events, online distributor tools, and rank-based field leadership. In 2018, Morinda was described as working with more than 160,000 distributors worldwide, with most of its business generated in Asia-Pacific markets including Japan, Korea, Taiwan, Indonesia, and China.

The company went through several identity and ownership changes. Tahitian Noni International officially became Morinda Bioactives in 2012, reflecting a broader "bioactives" product identity beyond noni juice. NewAge Beverages acquired Morinda in a transaction that closed on December 21, 2018, with consideration of $85 million, consisting of $75 million in cash and $10 million in NewAge stock. NewAge later merged additional direct-selling brands, including ARIIX, LIMU, Zennoa, MaVie, and Shannen, into the same platform.