In the second half of 2009 Oriflame Cosmetics Ukraine DP introduced Wellness, a new line of business consisting of dietary supplements and slimming products. If this line is successful, an increasing number of players amongst well-known companies are expected to enter slimming products. Previously, in the 1990s, slimming products was compromised with low-quality brands, and Ukrainians do not trust these product ranges. However, well-known brands and positive experiences could change the...

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