Healthient Adds New Video to SnackHealthy Website
William Alverson, Chief Marketing Officer, stated, "The Company has completed developing its initial portfolio of over 20 healthy snacks and beverages and is now focused on building and maintaining its brand partner network. We aim to accomplish this by offering a turn-key marketing system and a rewarding compensation plan. The income opportunity provided by the SnackHealthy network marketing program appeals to a broad cross-section of people, particularly those seeking to supplement their family incomes, start a home business or pursue entrepreneurial, full and part-time, employment opportunities."
According to the Direct Sales Association, there are 16 million Americans involved in direct sales, with 2010 sales surpassing 28 billion dollars. The industry's sales force is comprised mainly of women, who work part-time as independent contractors. "Our brand partners, who are independent contractors, can profit from selling our products and can also earn bonuses on sales made by the other brand partners whom they recruit to join their sales organizations," Alverson said.
"We believe the direct-selling channel is ideally suited to marketing our healthy snacks and beverages because product sales are driven by face-to-face selling. Relationships are strengthened while loyalty is created by ongoing personal contact between retail consumers and our SnackHealthy brand partners."
"Our goal is to enhance consumers' nutritional and health education as well as to motivate them to begin and maintain weight management programs. Our brand partners are some of SnackHealthy's most loyal customers. Their first-hand testimonials of our products are very powerful sales tools," he added.
The Company plans to further aid its brand partners by generating additional demand for its products through traditional marketing and public relations activities, such as radio and television ads, sporting event sponsorships and endorsements.
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