MonaVie Announces In House Advertising Agency
"MonaVie Ink is based upon one of the Company's core initiatives, introduced by MonaVie Founder, Chairman and CEO Dallin Larsen, to assemble a world class corporate team," said Jeff Cohen, MonaVie's Chief Marketing Officer (CMO), who will oversee the agency. "We are fielding a team of award-winning marketers, communicators and designers, whose initial charge is to introduce distributors and customers to the Company's next strategic phase, MonaVie 2.0, which will be unveiled at a special event this January in Dallas."
Cohen said MonaVie 2.0 will include a revolutionary approach to the Company's product line, as well as a worldwide, MonaVie-facilitated business building and training solution designed by distributors for distributors, known as MVP (MonaVie Values People). Never before in the direct selling industry has a company partnered more closely with distributors to create a universal system to grow their business on a global scale.
Based at MonaVie headquarters in Salt Lake City, Utah, MonaVie Ink will strategically partner with some of the largest print, production and online companies to provide marketing and communications services to the Company and its distributors, including:
Advertising Creative Services Product Management & Marketing On-Air Promotion Concierge Client Services Sports Marketing Public Relations Social Media Engagement Web Management Merchandising Event Coordination Audio/Visual Productions
MonaVie Ink's first initiatives have been two ads which ran in the September 16 and September 23 issues of USA Today. Response to the first ad, offering a free product sample, was overwhelming, and the second ad - underscoring the opportunity that direct sales, and MonaVie in particular, holds for the one billion unemployed and underemployed people in the world - scored millions of impressions. "MonaVie has already changed millions of lives during its first six years," said Cohen, "and, as we launch MonaVie 2.0, MonaVie Ink will be the vehicle to promote the message that our company offers people throughout the world an opportunity to live a more meaningful life."
In addition to advancing the company's core business initiatives, Cohen said the new agency will support the efforts of MonaVie's charitable arm, known as The More Project, founded in 2005. The initial mission of The More Project has been to improve living conditions for impoverished families in Brazil, a country that is the source of the acai berry that has improved so many lives. MonaVie Ink will now support The More Project's evolution into a global charity. "MonaVie executives and distributors are passionate about The More Project," he said, "and MonaVie will be instrumental in ensuring the growth and success of this critically important initiative."
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