MonaVie

MonaVie no longer appears to be active as a direct sales company.

MonaVie is no longer active as the original MLM/direct-selling company. MonaVie.com is active again as a direct-to-consumer product site selling MonaVie Active, but the old MonaVie distributor opportunity ended after the company’s 2015 debt default, foreclosure, and Jeunesse takeover.

Original Npros business profile for MonaVie, preserved below for archival purposes:

MonaVie was founded in 2005 by Dallin Larsen, Randy Larsen, and Henry Marsh and became one of the best-known açaí-era wellness MLM companies. The company built its business around premium fruit-juice blends, especially MonaVie Active, a bottled beverage promoted as a blend of 19 fruits including Brazilian açaí. Its earlier product lines also included MonaVie Essential, MonaVie Pulse, MonaVie Kosher, MonaVie Mx, and related wellness beverages.

MonaVie operated through a multi-level marketing model built around independent distributors who sold products, recruited other distributors, and built downline organizations. The company grew rapidly during the late 2000s; public reporting stated that MonaVie reached $854 million in revenue in 2008 and had recruited roughly 1 million distributors at its peak. Its distributor disclosures and media coverage also showed a heavily skewed earnings profile, with more than 90% of the sales force categorized as wholesale customers in 2007 and fewer than 1% qualifying for commissions.

MonaVie is no longer active as the original standalone MLM company. In 2015, Jeunesse Global acquired MonaVie's assets and debt position after MonaVie defaulted on a $182 million loan. Public court and news records state that a Jeunesse-related entity purchased the note for $15 million and later moved through foreclosure, making MonaVie's shares effectively worthless. Jeunesse became the successor in interest to MonaVie's assets and continued to market MonaVie juice after the takeover.

MonaVie.com is currently active again, but it operates as an e-commerce product site rather than the old MLM opportunity. The current site sells MonaVie Active in bottles and cases, including a 4-bottle case for $130 or $117 through subscribe-and-save, and states that investors acquired the brand assets from Jeunesse in 2023 to restore the product. The current public site does not present a distributor enrollment system, compensation plan, rank structure, replicated websites, downline commissions, or active MLM recruiting model.

MonaVie's regulatory/legal history includes multiple false-advertising and consumer class-action matters involving health-benefit claims for its juice products. Federal court records describe class actions alleging that MonaVie and its distributors made false and misleading representations about the health benefits of MonaVie juices, including claims tied to disease prevention or treatment, and the benefits of becoming a distributor. MonaVie's legal history also includes prior litigation involving Quixtar/Amway and Oliver claims, later Parker and Pontrelli class actions, and insurance-coverage litigation in which Starr Indemnity obtained summary judgment over coverage exclusions tied to those lawsuits.

MonaVie's legal history also includes distributor litigation. In 2015, an arbitrator awarded former top distributor Joseph Licciardi approximately $1.2 million after finding that MonaVie breached his distributor agreement by terminating his distributorship without allowing time to cure alleged violations. MonaVie's regulatory/product history also includes a 2014 California Proposition 65 settlement involving alleged exposure to lead and/or cadmium in MonaVie products, with warning-related compliance terms.