Overview, company details, product information, news, events, rankings and Distributor listings for MonaVie.
MonaVie is no longer active as the original MLM/direct-selling company. MonaVie.com is active again as a direct-to-consumer product site selling MonaVie Active, but the old MonaVie distributor opportunity ended after the company’s 2015 debt default, foreclosure, and Jeunesse takeover.
Original Npros business profile for MonaVie, preserved below for archival purposes:
MonaVie was founded in 2005 by Dallin Larsen, Randy Larsen, and Henry Marsh and became one of the best-known açaÃ-era wellness MLM companies. The company built its business around premium fruit-juice blends, especially MonaVie Active, a bottled beverage promoted as a blend of 19 fruits including Brazilian açaÃ. Its earlier product lines also included MonaVie Essential, MonaVie Pulse, MonaVie Kosher, MonaVie Mx, and related wellness beverages.
MonaVie operated through a multi-level marketing model built around independent distributors who sold products, recruited other distributors, and built downline organizations. The company grew rapidly during the late 2000s; public reporting stated that MonaVie reached $854 million in revenue in 2008 and had recruited roughly 1 million distributors at its peak. Its distributor disclosures and media coverage also showed a heavily skewed earnings profile, with more than 90% of the sales force categorized as wholesale customers in 2007 and fewer than 1% qualifying for commissions.
MonaVie is no longer active as the original standalone MLM company. In 2015, Jeunesse Global acquired MonaVie's assets and debt position after MonaVie defaulted on a $182 million loan. Public court and news records state that a Jeunesse-related entity purchased the note for $15 million and later moved through foreclosure, making MonaVie's shares effectively worthless. Jeunesse became the successor in interest to MonaVie's assets and continued to market MonaVie juice after the takeover.
MonaVie.com is currently active again, but it operates as an e-commerce product site rather than the old MLM opportunity. The current site sells MonaVie Active in bottles and cases, including a 4-bottle case for $130 or $117 through subscribe-and-save, and states that investors acquired the brand assets from Jeunesse in 2023 to restore the product. The current public site does not present a distributor enrollment system, compensation plan, rank structure, replicated websites, downline commissions, or active MLM recruiting model.
MonaVie's regulatory/legal history includes multiple false-advertising and consumer class-action matters involving health-benefit claims for its juice products. Federal court records describe class actions alleging that MonaVie and its distributors made false and misleading representations about the health benefits of MonaVie juices, including claims tied to disease prevention or treatment, and the benefits of becoming a distributor. MonaVie's legal history also includes prior litigation involving Quixtar/Amway and Oliver claims, later Parker and Pontrelli class actions, and insurance-coverage litigation in which Starr Indemnity obtained summary judgment over coverage exclusions tied to those lawsuits.
MonaVie's legal history also includes distributor litigation. In 2015, an arbitrator awarded former top distributor Joseph Licciardi approximately $1.2 million after finding that MonaVie breached his distributor agreement by terminating his distributorship without allowing time to cure alleged violations. MonaVie's regulatory/product history also includes a 2014 California Proposition 65 settlement involving alleged exposure to lead and/or cadmium in MonaVie products, with warning-related compliance terms.
Dallin Larsen, CEO
Devin Thorpe, CFO
Npros.com archives executive bios for MonaVie and other companies. Use the links below for specific executive biographies and related company history.
The MonaVie Acai Berry (pronounced ( ah-sigh-EE ) grows in the Amazon Rainforest of Brazil on the Acai Palm tree. The berry is smaller than a grape in size, dark purple in color, and the small amount of pulp it offers it outweighed by seed. The seed, comprising almost 90% of the berry, is inedible; though the pulp is said to taste like berry with a light chocolate undertone....
MonaVie Active Juice is a blend of acai berry, and 18 other fruits including; cupuacu, acerola, apricot, aronia, apple, blackberry, banana, camu camu, blueberry, bilberry, pomegranate, cranberry, cherry, concorde grape, elderberry, lychee, kiwi, pineapple, passion fruit, pear, prune, prickly pear, purple grape, strawberry, white grape, raspberry, yumberry, and wolfberry or “goji“. Each fruit was chosen specifically for its nutritional value, with the acai berry leading the group in terms of the levels of phytonutrients and anti-oxidants, as well as amino acids, trace minerals, and vitamins....
In January of 2005 former Usana VP of sales, Monarch Health Sciences owner, and Dynamic Essentials VP, Dallin Larsen together with co-founder and executive VP Henry Marsh, founded MonaVie. Larsen’s former company, Dynamic Essentials was closed by the FDA in February 2003....
The MonaVie distributor compensation plan focuses on a multi-level marketing system with a hybrid binary compensation plan. Distributors have 8 different methods for being compensated spanning bonuses on bulk orders and team commissions, to direct sales and recruitment of new distributors....
Analysis conducted on MonaVie research showed that MonaVie Active Juice registered an antioxidant effect which was dependant upon the dosage ingested. The fact that the effect was measurable indicates that certain compositions in MonaVie are able to pass across the membrane of plasma surrounding cells, thereby offering protection from damage caused by oxidation within the cells....
MLM companies are often targeted as scams. In part because of the advertising hype surrounding them and the products, in part because of the compensation plans for the sellers of the product, and in part because the products themselves are in question. Objectively examining companies such as this becomes difficult when most of the informational feedback comes from consumers; themselves either content or disgruntled....
MonaVie testimonials range from glowing recommendations from doctors and consumers about a ‘miracle’ product, to scathing reviews from disgruntled former distributors or consumers who experienced no results at all from the juice....
May 12, 2015 -- Jeunesse Global is foreclosing on MonaVie Inc. after MonaVie defaulted on a $182 million note. MonaVie sold the note to TSG-MV Financing, LLC in November 2010 for $182 million, secured by the assets of the company. In March of this year, Jeunesse purchased the note from TSG, according to court documents. A press release from Jeunesse described the deal as an acquisition of MonaV...
South Jordan, Utah - August 01, 2014 -- This week marks a significant milestone for direct selling company MonaVie, who completes its 500th week of paying commissions to its independent distributor sales force. Commissions paid since the company was founded in January 2005 total $1,405,954,677.06.MonaVie distributors can be found in 39 countries throughout the world. The company pays commission...
Salt Lake City, Utah, April 15, 2014 -- MonaVie received top honors at the 2014 Utah Genius Awards for their innovation in trademark earlier this month at the Little America Hotel. Bateman IP Law Group and KSL presented the award to MonaVie Vice President of Communications Brian Gill.Utah Genius serves to honor and recognize the people, companies and cities that contribute to the state's growth...
MonaVie now open in a total of 25 European countries. Salt Lake City, Utah - January 31, 2014 -- MonaVie announces the launch of its EuroConnect program, which brings the MonaVie products and opportunity to an additional 15 countries in Europe, for a total of 25 European countries. The new EuroConnect markets for MonaVie include: Bulgaria, Croatia, Cyprus, Czech, Denmark, Estonia, Finland, I...
Salt Lake City, Utah, December 11, 2013 -- MonaVie and the MORE Project held the first annual World Day of Giving Saturday, November 30, 2013. Donors from 17 countries-Australia, Brazil, Canada, France, Germany, Hong Kong, Israel, Korea, Malaysia, Mexico, New Zealand, Poland, Portugal, Russia, Taiwan, United Kingdom and the United States-contributed a total of $73,638. Funds raised will benefit ch...
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