Pure Romance Announces Growth Investment Partnership with Craig Capital
'It's incredibly rewarding to find a partner like Craig Capital, who not only has the vision and means to help us build our core business and expand our footprint but is also strongly dedicated to issues of women's sexual health,' said Chris Cicchinelli, President and CEO of Pure Romance, LLC. 'We're thrilled to welcome their team into the Pure Romance family and reaffirm our commitment to Empower, Educate and Entertain!'
Since 1986, Craig Capital has successfully invested in companies, such as ParaGard®, the leading non-hormonal IUD in the U.S., and led efforts to increase market share, profitability and efficiency among their partners. 'We're excited to enter into a long-term partnership with Pure Romance,' said Dan Bryan, Managing Director of Craig Capital Corporation. 'The opportunity for growth within the direct selling relationship-enhancement industry is extraordinary. The current size of the industry in the U.S. is less than $250 million; however, the potential market size exceeds $2 billion, and Pure Romance is positioned to be the key driver in that growth.'
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