Source: Press Release 7/18/2012

Reliv International Announces Asia Pacific Initiative

CHESTERFIELD, Mo., July 18, 2012 -- Reliv International, Inc., a maker of supplements to promote and provide healthy energy, weight loss, anti-aging, athletic performance and optimal health, today announced that its Board of Directors has authorized an initiative to restructure and further develop its business in the Asia-Pacific Region.

The Board of Directors has determined to establish a new entity for operations in the Asia-Pacific Region and to appoint R. Scott Montgomery, Executive Vice President and Chief Operating Officer of Reliv, to the position of President of the new entity. Mr. Montgomery will assume responsibility for management of current operations in the Asia-Pacific Region including Australia, New Zealand, the Philippines, Malaysia, Singapore, Indonesia and Brunei.

Under his direction, management is developing and intends to implement a strategic plan for the region that includes management development, financing, product line development, new market entries and market development, both for existing operations and new market entries.

Robert L. Montgomery, Chief Executive Officer of Reliv, stated: "Reliv management believes that the Asia-Pacific Region has huge potential and represents an enormous opportunity for Reliv. With this action, we have determined to bring focus and direction, and to devote resources, to the development of our business in the region."

Statements made in this news release that are not historical facts are "forward-looking" statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv's business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company's web site.

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