ViSalus Surpasses 1B in Sales
The sales milestone is one of several key highlights of the National Success Training event held in Los Angeles on March 22-24, 2013, by ViSalus, a company dedicated to helping people transform their health and fitness through the Body by Vi 90-Day Challenge.
"No doubt 2012 was a watershed year for ViSalus," said Ryan Blair , Co-Founder and Chief Executive Officer of ViSalus. "The success of our direct-to-consumer strategy and simple, social selling message demonstrates that the Challenge resonates with hundreds of thousands of people looking for support and a solution to achieving their health and fitness goals."
Blake Mallen , Co-Founder and Chief Marketing Officer, stated, "ViSalus helped over 1.5 million people make their health a priority in the last year alone. To celebrate this success, we kicked off 2013 with a campaign to conquer obesity." Mr. Mallen noted that more than 1,500 people have participated in Project 10™, a ViSalus initiative that awards a total of $10,000 to 10 people who lose 10 pounds every week through participation in the Body by Vi 90-Challenge. To date, over 15,000 pounds have been lost by Project 10 participants, and a total of $80,000 has been awarded to weekly winners so far this year.
ViSalus also announced its planned expansion later this year into the United Kingdom, the population of which has the third highest percentage of obesity globally, behind Mexico and the US. Currently one in four adults in the UK is obese, and by 2050 that figure is expected to rise and encompass 60% of men, 50% of women, and 25% of children.
"Expanding to the UK is in keeping with ViSalus's mission to take weight off the world," stated Co-Founder and Global Ambassador Nick Sarnicola . "Given the tremendous impact the Body by Vi 90-Day Challenge has had to the health and wellness of millions of people in the North America, we are excited at the prospect of dramatic improvement in the lives of people in the UK."
ViSalus also announced the appointment of Ros Simmons as Managing Director of Vi (UK). Prior to joining ViSalus, Simmons was Vice President of Global Brands at The Licensing Company, where she was responsible for creating strategies and implementing worldwide brand extension and licensing programs for Coca-Cola, Hearst Corp and Reckitt Benckiser.
Other convention highlights included testimonials from Terry Bollea "Hulk Hogan," Reality TV Star Ruby Gettinger, Teresa Scanlan " Miss America 2011", Jerry & Estella Hayes Season 7 "Biggest Losers: Couples" and Cris Judd on how participation in the Challenge has helped them achieve their health and fitness goals.
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