ViSalus Focuses On Hispanic Customer Experience
ORLANDO, Fla., July 23, 2013 -- ViSalus, a company that has helped millions of people in the United States, Canada and the United Kingdom transform their health and fitness through the Body By Vi Challenge(TM), announced recently at its national Vitality convention (July 19-21) an expansion of culturally relevant programs and materials for the Latino market to connect with a community that is disproportionately more likely to be overweight or obese. Improving and expanding its reach to the more than 50 million U.S. citizens of Hispanic descent is a crucial step in ViSalus's global expansion and, most importantly, in its mission to help people lose weight.
"Hispanics are 1.2 times more likely to become obese than non-Hispanics, " said Nick Sarnicola, Co-Founder and Global Ambassador of ViSalus. "This is an important constituency for us and we are excited to bring the Body By Vi Challenge to them to change more lives that are truly at-risk."
In a collaborative effort with the more than 5,000 independent ViSalus promoters of Latino heritage, ViSalus has created a new convenient cash payment solution, adapted hundreds of promotional materials to cross the cultural and language barrier, is launching a multi-city Spanish-only Challenge Tour in Q3 2013, and supporting the greater Hispanic community by focusing on developing ViSalus Vi-Cares(TM) charitable initiatives important to this growing demographic. In addition, the Spanish language version of The New York Times best seller, "Nothing to Lose, Everything to Gain," the story of ViSalus CEO Ryan Blair's experience from humble beginnings to serial entrepreneur, debuted at the convention.
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