Market America to Offer Visa Checkout on Website
"The goal is to make the online shopping experience easier and more enjoyable," Ashley said. "Now with Visa Checkout on SHOP.COM, you can speed through checkout with just a username and password. There's no need to re-enter your card number or address with every purchase."
The Visa Checkout service allows customers to pay with any major credit or debit card - Visa, MasterCard, American Express or Discover. Customers are able to store multiple credit cards in Visa Checkout, along with their preferred billing and shipping addresses, facilitating quick online checkout. According to Ashley, a large percentage of shopping cart abandonment is due to complicated checkout navigation and fears of security breaches.
"As people around the world spend more time and money online, on sites like SHOP.COM, they are demanding a fast, secure and frictionless way to buy using the payment cards they already know and trust," said Sam Shrauger, senior vice president of Global Digital Solutions at Visa. "Visa Checkout makes it easier to pay for the more than 40 million products that SHOP.COM offers, simplifying the experience so that it's more like the simplicity of swiping a card in the physical world."
SHOP.COM will also offer Visa Checkout on its mobile-optimized properties beginning in early March.
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