Recent Stories

Court Upholds Huge Damages Verdict Against ViSalus
August 20, 2020 -- A federal judge recently upheld a $925 million judgement determined by a jury in April 2019 in a clas...8/20/2020

Kristi Hubbard Appointed Younique President
LEHI, Utah, July 8, 2020 -- Kristi Hubbard, a direct-selling executive leader with a strong record of success, has been ...7/10/2020

FTC Sends Warning Letters About False Health Claims
April 24, 2020 - The Federal Trade Commission sent letters warning 10 MLM companies to stop making claims about their pr...4/29/2020

Altair Acquisitions Acquires Wildtree
FRISCO, Texas, April 27, 2020 -- Altair Acquisitions, LLC ("Altair") announced today that it has acquired all of the mat...4/29/2020

Pampered Chef Partners with the American Cancer Society to Support Front-Line Workers
Pampered Chef and the American Cancer Society have announced they are partnering to support free temporary housing for f...4/29/2020

Source: Press Release 1/18/2014

Pure Romance Acquires Slumber Parties

CINCINNATI, Jan. 17, 2014 -- America's largest and fastest growing direct seller of intimacy products, Pure Romance, is now accelerating its growth and increasing its footprint with the acquisition of Slumber Parties and the 3,000 Consultants who are expected to join the company. This is one of many large steps the 100,000 consultant strong organization has taken since being started as a small business in the basement of founder Patty Brisben's home in Milford, Ohio 20 years ago.

This acquisition is a key component of Pure Romance's long-term growth strategy and enables the company to expand its network of Consultants and customers across the United States and Australia. "The Pure Romance team is excited to welcome Slumber Parties Consultants into our growing family of women who embody our mission to empower, educate and entertain," Pure Romance CEO Chris Cicchinelli said. "Our Consultants' success is our first priority and we do our best to support them in growing their businesses. Our company's growth shows that even in a down economy there are opportunities."

Cicchinelli adds, "Our long-term growth plan is more than just this acquisition. It is about strategic investments in growth. 2014 is going to be a big year for us. We just launched a new website, www.pureromance.com, to better reflect our brand image and enhance the consumer experience. Plus, we're investing more than $3 million in brand advertising and nearly $2 million in technology upgrades that will bring our Consultants innovative tools, like mobile apps, to better support their businesses."

Through its mission to empower women, Pure Romance has taken a lead role in what it calls the Pink Collar movement - women who are earning the income and providing for their families. In 2014, more than 4.8 million women will attend a Pure Romance party.

While Pure Romance is expanding its global network through this acquisition, the company still remains closely tied to its headquarters and home city of Cincinnati. The company has recently relocated its main offices to a new 30,000-square-foot location at the heart of downtown Cincinnati and is looking to add a number of jobs to support this fast growth track.

Over the past 5 years, Pure Romance has experienced significant growth and this acquisition will further expand the company's domestic footprint into key markets such as Baltimore, Washington, D.C., Philadelphia, Houston, Denver, Salt Lake City, Las Vegas, Phoenix, Wichita, New York, Atlanta, and Norfolk.

View Slumber Parties Review

Related News

Slumber Parties in the News

Sexy Slumber Parties New Guilty Pleasure For WomenDELRAY BEACH, Fla. -- Tupperware parties are pass�. Candle parties have lost their spark.Now sexy slumber parties are today's ultimate girls night out.Women can find all kinds of products to enhance their sex lives. And apparently sex sells.... Read More...