Thirty One Announces Expansion into More Canadian Provinces
"We're expanding further into Canada, thanks to the amazing growth and success we've experienced so far in Ontario and Alberta," said Thirty-One Founder, President and CEO Cindy Monroe.
Thirty-One was founded in 2003 and began selling in Ontario, Canada, in 2012. In February this year they expanded into Alberta, Canada. There are now 99,509 independent sales consultants in the U.S. and 3,050 in Canada, for a total of 102,559.
The company will offer its entire product line, including personalized home organization products and totes, its new Jewell by Thirty-One line of premium faux leather purses and wallets, and a new line of artisan jewelry called JK by Thirty-One.
"We've been very well-received in Alberta," said Christina Snyder, vice president of new market development at Thirty-One. "We moved into Alberta because of their strong economy, and we already had a great deal of interest from women there who wanted to join us. On our first day, we had nearly 300 women join Thirty-One as independent sales consultants. After just one month there, we already have 689 active sales consultants in Alberta."
Snyder explains the company has been cautious about moving into Canada, and took time to build relationships and establish a brand identity in Ontario, which has by far the largest population. They are building on the leadership developed in that area and relationships to build the brand in other provinces.
"We were created to give women an opportunity to own their own business and earn extra income," said Snyder. "Independent consultants may work as much or as little as they wish, and many women in Canada are now exploring the Thirty-One opportunity and finding a fulfilling, enjoyable way to supplement income," said Snyder.
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