Zinzino Opens Colombia as Official Market After Strong Pre-Launch Demand
GOTHENBURG, Sweden -- June 11, 2026
Zinzino said it has officially opened Colombia as a new market on June 11, 2026, after pre-launch sales through its global webshop reached about 2 million kronor a month.
CEO Dag Bergheim Pettersen called Colombia one of Latin America's most attractive direct-selling markets and said the company is entering from a position of strength after proven demand for its products and business opportunity. Zinzino cited Colombia's population of more than 53 million and industry estimates of more than 2 billion dollars in annual direct-selling retail sales and more than 2.6 million independent distributors.
The launch follows Peru's February opening as Zinzino's first official South American market and continues the company's regional expansion alongside integration of recent acquisitions.
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