Source: Press Release 6/15/2010

Nu Skin Enterprises Dubs New Management

Nu Skin Enterprises, Inc. today named Luke Yoo president of the company's North Asia region, which includes the company's businesses in Japan and South Korea. Yoo will fill the role formerly held by Brett Nelson who has accepted the position of president of Nu Skin North America. Ryan Napierski has been named as president of Nu Skin Japan, a role also formerly held by Brett Nelson.

In addition to Yoo's new position as president of the North Asia region, he will continue in his role as president and general manager of the company's highly successful South Korea business. Since 2008, he has served as both vice president of the North Asia region and president of Nu Skin Korea.

"Luke is a highly accomplished leader who has helped South Korea become one of Nu Skin's top markets," said Truman Hunt, Nu Skin president and chief executive officer. "He has led our Korea business to record levels during his tenure and has pioneered many of the company's most beneficial strategies, including the five-step product launch process that we implemented globally with the highly successful roll out of our new ageLOC products. We are delighted to have such a capable leader focusing more of his time and attention on the important Japan market."

Yoo joined Nu Skin South Korea in 1999 and has served as president and general manager of Nu Skin's South Korea operations since 2003. A South Korean native, he received bachelor's degrees in both business management and computer science at Brigham Young University. He will relocate from Seoul to Tokyo in June.

"Brett is a direct selling veteran who has established a solid foundation for success in North Asia," said Hunt. Prior to his current appointment as president of North America, Nelson served as president of North Asia and president of Nu Skin Japan. He has also served as vice president of global distributor support, president of Southeast Asia, general manager of Canada and vice president of business support and sales.

Ryan Napierski , a 15-year Nu Skin veteran, will now serve as president of Nu Skin Japan. In his new role, Napierski and his team will continue to focus on objectives, strategies and initiatives that are helping return the company's Japan business to growth.

"Indicative of our Nu Skin leadership pipeline, Ryan has already played a key role in Japan and is well positioned to immediately step into this role," said Hunt. "Ryan has repeatedly proven himself a capable leader, and I am confident that he will continue to successfully partner with our distributors in Japan as we build momentum in this key market."

Prior to his new assignment, Napierski served as vice president of business development for the company's North Asia region and chief operating officer of Nu Skin Japan. Since joining Nu Skin in 1995, Napierski has served in several roles, including vice president of global business development for corporate distributor success where he was responsible for the global compensation plan, general manager for the United Kingdom, and vice president of European business development. Napierski has a bachelor's degree in business, a master's degree in business administration from Duke University and a master's degree in international business from Goethe Universitat in Germany.

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