Source: Press Release 7/22/2011

Monavie Names New CMO

MonaVie, a global leader in premium nutrition products made from the rarest ingredients in the world, today announced the appointment of Jeff Cohen as its Global Chief Marketing Officer (CMO).

As CMO for MonaVie, Cohen will be responsible for the development and implementation of fully integrated marketing strategies across all MonaVie brand product categories and communication channels. Specifically, this includes MonaVie MVP, the company's new worldwide training and education platform launching in 2012.

"I am so excited to bring Jeff to MonaVie as part of our efforts to build a world class corporate team and introduce Fortune 100 marketing to our company through MonaVie MVP," said Dallin A. Larsen, founder, chairman and CEO of MonaVie. "Jeff is an outstanding marketer whose deep understanding of business, product and consumer behavior, along with a proven approach across diverse geographies and cultures, will be a tremendous asset and help MonaVie distributors build their business around the world."

Cohen brings more than 25 years of strategic marketing, product marketing, advertising and promotion experience to MonaVie. Most recently, he was the chief strategist and CMO at ISB, where he focused on executing brand objectives and wealth creation for its clients through marketing solutions that included executive speaking, content development, distribution, publishing and brand management. Prior to this, he was the primary architect for both the digital signature and digital collateral movements, where Fortune 500 companies such as AIG, The Hartford, McKesson, IKEA, Lexus, Dick's Sporting Goods and worldwide publishers like Penton Media and Oxford Press could perform the highest form of secure electronic transactions as well as create, distribute, view and buy through digital online catalogs, books and publications.

Cohen also comes to MonaVie with a unique combination of entertainment, consumer package goods and technology experience. He has led worldwide marketing and communications strategies for some of the world's most well known and admired products and brands, including CBS, NBC, Turner Broadcasting, Kellogg's, Coca-Cola, Pitney Bowes and CheckFree. Cohen also is credited with introducing the CNBC and TNT networks, and for bringing home banking and e-billing to the consumer and business marketplaces.

"MonaVie is one of the world's most successful, innovative and well known brands in community commerce today," said Cohen. "I am looking forward to building upon its solid name, heritage and outstanding products."

Cohen has held a series of appointments, including a four year period on The United States Olympic Committee, and is a graduate of the University of Missouri, School of Journalism.

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