Source: Press Release 11/5/2012

Ruby Ribbon Completes Soft Launch-Builds For Future

October 5, Burlingame, CA and New York, New York - Ruby Ribbon, Inc., a new apparel brand with unique products sold exclusively through social commerce, announced today that it is completing its "soft launch" period and building team and infrastructure for the future.

Ruby Ribbon, with executive offices in both Burlingame and in SOHO, New York, was founded in 2011 and funded by Trinity Ventures, Inc., one of the most-respected Sand Hill Road Venture Capitalists. The company was started by Anna Zornosa, CEO, and Deborah Uri, Vice President Marketing and Operations, both seasoned entrepreneurs who have started other, mostly technology-based companies. Their vision is to build a nationwide network of Independent Stylists, running their own companies, with their productivity enhanced through the support of a powerful brand and cutting-edge technologies.

Ruby Ribbon began a "soft launch" period August 1st. The goal of the soft launch was to hire Founding Stylists, support their success with Technology, Brand, a compelling compensation plan, and an exciting apparel collection. Those goals have been achieved and the company is now seeking to extend its Stylist network and to recruit Sales Executives (Two positions are listed on the company's website,

Achievements during the last 60 days have included:

•Sixty Trunk shows closed, with average sales over $800. •Bookings for additional parties made at over 85% of all shows. •Stylists recruited in 14 states. •Positive reactions from stylists and customers to the company's unique apparel collection. •First Stylist promoted to Leader (which requires two months of personal sales of $1500, three personal recruits and team sales of $4,500.) Ruby Ribbon's apparel product features Shapewear and apparel basics that contain built-in shaping technology. The Fall Winter 2012 line features T-shirts, Leggings, Fashion tops and Shaping basics all of which enhance a woman's beautiful shape to make her feel confidently "Beautiful Inside And Out."

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