Source: Press Release 6/5/2012

MonaVie Unveils New Marketing Campaign

Goodness campaign to accent life-changing power of products.

Salt Lake City, UT, June 05, 2012 -- MonaVie, a global leader in premium nutrition products made from the rarest ingredients in the world, announced a new campaign focusing on the pure goodness of MonaVie. Leading with the tagline, "Pure Goodness. Pure MonaVie." the campaign puts at the forefront the life-changing power of MonaVie products, and how they can be part of an individual's or family's everyday life.

The essence of the MonaVie Goodness campaign is perhaps best depicted by the company's new video, Pure Goodness. Pure MonaVie. which illustrates the benefits that MonaVie brings into various peoples' lives. "The story behind Goodness is simple," says Jeff Cohen, MonaVie CMO, "and is described, pictured, shared and explained in every new brochure and video."

From the first sip to the last bite, MonaVie is changing lives for the better. For more than seven years, MonaVie has created premium products dedicated to promoting health and wellness worldwide. In awe of the wondrous beauty, variety and perfection that nature provides, MonaVie brings you antioxidant-packed health juices, nutrient-rich weight solutions, revitalizing energy drinks and powerful nutritional elements made from the best and rarest ingredients on Earth. Join us today in sharing the true, life-changing power of MonaVie goodness.

The Goodness campaign and tagline supports the company's overarching motto of living "A More Meaningful Life." "When you put goodness in your body, you will feel better; your body will respond," says Cohen. "We want everyone out there who goes to a health food store or local grocer, looking for goodness, to take a look at MonaVie, and what our products can do for them."

Current distributors and new customers, alike, can expect to see the new "goodness" messaging infused into all product- and opportunity-based collateral in the U.S. and Canada, effective immediately.

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