Superior Business Network ( SBN ) Review and Profile

Superior Business Network ( SBN ) no longer appears to be active as a direct sales company.

Superior Business Network is no longer active as a network-marketing company.

Original Npros business profile for Superior Business Network ( SBN ), preserved below for archival purposes:

Superior Business Network, commonly promoted as SBN.com, traced its origins to an online Yellow Pages business founded by Dennis D'Alessio in 1994. The SBN directory went live in 1997 and reportedly grew to approximately 50 million business listings, 1,500 affiliated websites and about 500 participating internet-service providers. In 2002, the original directory operation merged with Online Yellow Pages. A new company, WOMM LLC, was organized in California in July 2009, licensed the SBN.com name and technology, and relaunched the property as a local advertising and referral-marketing business. D'Alessio served as chief executive officer, with Todd McDonald, Ray Mario Renzi and Bob Curtis among the executives associated with the relaunch.

SBN sold online marketing packages to local businesses. Its platform was designed to provide searchable business profiles, customer reviews, search-engine optimization, maps, product and service information, special offers, social-media content and traffic-reporting tools. Paying businesses could receive a "Certified Superior" designation and placement ahead of ordinary or referred businesses in directory results. The company's proposed technology also allowed customers to recommend businesses and encouraged local merchants to purchase upgraded advertising and profile-management services.

The opportunity used a multilevel referral and revenue-sharing structure. Participants referred local businesses to SBN and could qualify as sponsors, sometimes after paying a signup fee. When a referred business purchased or renewed a marketing package, part of that revenue was credited to the sponsor and other qualified participants in the sponsor's multilevel "genealogy."