Enrich International Review and Profile

Enrich International no longer appears to be active as a direct sales company.

Enrich International is no longer active under its original name. Royal Numico acquired the company in 2000 and merged it with Rexall Showcase International in 2001 to create Unicity Network, now known as Unicity International. Unicity remains active and continues the combined companies’ nutritional direct-selling business.

Original Npros business profile for Enrich International, preserved below for archival purposes:

Enrich International traced its roots to Nature's Labs, a Utah herbal-products company acquired in 1985 by network-marketing entrepreneur Ken Brailsford and business partner David Lisonbee. The business was renamed Enrich International in 1986 and operated from Orem, Utah. Brailsford had previously helped establish Nature's Sunshine Products and was an early proponent of selling encapsulated herbs through direct selling.

The company sold herbal supplements, vitamins and minerals, weight-management products, nutritional drinks, skincare, haircare and personal-care products. Its catalog included individual herbs and combination formulas as well as products addressing digestion, energy, immune support, cardiovascular health and general wellness. By the late 1990s, Enrich had approximately 150,000 independent distributors, employed about 350 people and generated estimated annual sales of approximately $200 million.

Enrich used a multilevel marketing compensation structure. Independent distributors purchased products at wholesale prices, sold them to retail customers and sponsored additional distributors. Participants could earn retail profits and commissions based on qualifying product volume generated through multiple levels of their sales organizations. The company expanded throughout North America, Europe, Asia and the Pacific region.

Dutch nutrition company Royal Numico announced its acquisition of Enrich in November 1999 and completed the transaction in early 2000. Numico had also acquired Rexall Sundown, which included the Rexall Showcase direct-selling division. In 2001, Numico combined Enrich International and Rexall Showcase International under the new name Unicity Network. A management group led by Paulo Bangerter and Aaron Webber purchased Unicity from Numico in July 2003, after which the business became Unicity International.