Overview, company details, product information, news, events, rankings and Rep listings for Forever Living.
Forever Living Products is an active aloe-based wellness, nutrition, and personal-care company operating at ForeverLiving.com. The company was founded in 1978 by Rex Maughan in Tempe, Arizona, and remains privately owned. Forever built its product identity around aloe vera and describes itself as vertically integrated, with its own aloe fields, manufacturing facilities, research and development, quality-control laboratories, and distribution channels. Its product line includes aloe drinks, nutritional supplements, bee products, personal-care products, skincare, weight-management products, and related wellness items.
Forever Living historically operated as a large international MLM/direct-selling company through independent Forever Business Owners, or FBOs. The Direct Selling Association lists Forever Living Products as a member company selling health, fitness, wellness, nutritional supplements, personal care, and weight-management products through party-plan and person-to-person sales strategies. The company's international materials describe a global business operating in more than 140 countries.
Forever Living's U.S. business model changed significantly in 2026. Beginning May 1, 2026, the FBO opportunity, including sponsoring and incentives tied to sponsoring, is no longer available to U.S. residents. Product purchasing and customer sales continue, but new U.S. FBO sponsorship and recruitment ended, and several legacy incentive programs were frozen or eliminated.
Forever Living's regulatory history includes a 2026 FTC action against Forever Living Products International LLC, Forever Living.com LLC, CEO Gregg Maughan, and President Aidan O'Hare over allegedly deceptive earnings claims. The FTC alleged that at least 77% of FBOs who purchased, sold, or recruited in each of the prior five years received no compensation, and that more than 89% of new participants had not earned enough after two full years to recover an initial $300-plus startup cost. The FTC order permanently prohibits deceptive earnings claims and resolves allegations that the company misled consumers about the income potential of the opportunity.
Rex Maughan, Founder
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SCOTTSDALE, Ariz., January 14, 2023 -- Forever Living Products International named Aidan O'Hare as president. O'Hare had been executive vice president of sales after 26 years with the company overseeing global sales strategies, and earlier UK and European sales and global marketing.
Former president Gregg Maughan, who held the president role since 2008, will continue as chief executive ...
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