Overview, company details, product information, news, events, rankings and Rep listings for Grace Adele.
Grace Adele was a short-lived handbag and fashion-accessories party-plan brand owned by Scentsy. It launched in August 2012 and was discontinued in 2014 as Scentsy refocused on its core fragrance business.
Original Npros business profile for Grace Adele, preserved below for archival purposes:
Grace Adele was a women's fashion-accessories direct-selling brand created by Scentsy Inc., the Meridian, Idaho-based company founded and led by Heidi and Orville Thompson. Scentsy officially launched Grace Adele on August 1, 2012, as part of a broader effort to expand beyond its original wickless-fragrance business. Grace Adele and kitchen-products brand Velata operated under the Scentsy Family group, allowing established Scentsy consultants to add additional product categories to their businesses.
The brand centered on a coordinated "style system" that allowed customers to build personalized accessory combinations by selecting a color, handbag, clutch, decorative bag accessories, scarves, and jewelry. Grace Adele sold faux-leather and premium leather handbags, clutches, wallets, cosmetic bags, notebooks, clip-on decorations, scarves, necklaces, bracelets, earrings, and other coordinating accessories. Its handbags included what the company called an "Intelligent Interior," with dedicated pockets for wallets, phones, keys, makeup bags, and other personal items.
Products were sold through independent Grace Adele Consultants using home parties, personal appointments, online consultant websites, catalog sales, and other social-selling methods. Customers could purchase individual products, receive discounts by assembling coordinated bundles, or host parties to earn product credits and host-exclusive items. By 2014, Grace Adele products were available through consultants in the United States, Canada, Puerto Rico, Guam, Europe, and Australia.
Grace Adele used Scentsy's multilevel party-plan structure. Consultants earned commissions on personal product sales and could sponsor additional consultants and receive qualifying bonuses or commissions based on team sales. Scentsy designed its multi-brand system so consultants could represent Scentsy Fragrance, Grace Adele, and Velata while building a common downline, although each brand required a separate consultant agreement and starter kit. Grace Adele's 2014 materials advertised personal-sales commissions of up to 25%.
Scentsy discontinued Grace Adele in 2014, only about two years after its launch. Company co-owner Orville Thompson later said that Grace Adele and Velata were profitable but that managing multiple brands distracted consultants and corporate management from Scentsy's stronger fragrance business. Consultants found Scentsy parties easier to conduct and generally more profitable, leading the company to abandon the multi-brand strategy and concentrate again on Scentsy-branded products.
Hostesses of Grace Adele parties with at least $150.00 in sales receive 10%-15% merchandise credit plus half-priced items, based on the total sales at their party.
Enrollment Options
The Grace Adele Starter Kit costs $199.00 and includes product and business supplies.
Compensation Plan
Grace Adele Consultants earn commission on their personal sales, plus leadership bonuses on the sales of their team when they recruit others.
Not available.
MERIDIAN, Idaho, Feb. 4, 2014 -- Grace Adele, a brand of accessories designed to let women express their personal style, released its Spring/Summer 2014 Catalog featuring gorgeous new handbag combinations and jewelry collections in the season's hottest hues and styles. "We believe everything we design should inspire women to express their personal style with confidence," said Heidi Thompson co-...
Grace Adele was ranked the #1 trending home party company for the second month running by HomePartyRankings.comGrace Adele is a new Scentsy Family brand launched August 1st, 2012.Home Party Rankings is a division of Quivex Media, the company that created the home business ranking metric. In 1995 Quivex Media launched MLMRankings.com, still th...
Scentsy's new brand, Grace Adele, topped HomePartyRankings.com's list of top trending compnies this month, with an unprecented 4,339% increase in popularity.Officially launched August 1, 2012, Grace Adele offers a line of handbags, clutches and accessories organized by color and designed to work together. The Grace Adele Style System allows customers to select a signature color, choose a handba...
Scentsy, Inc.'s newest brand is a five-step style system for accessoriesMERIDIAN, Idaho, Aug. 1, 2012 -- Scentsy, Inc., a rapidly growing, international party-plan company, today announced the launch of its newest brand, Grace Adele--a style system of accessories, including handbags, clutches, wallets, clip-ons and jewelry, that gives every woman a personalized look and effortless style in five...
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