My Harvest America Review and Profile

My Harvest America no longer appears to be active as a direct sales company.

My Harvest America was a short-lived grocery and discount-membership MLM that entered Chapter 7 bankruptcy in 2011, less than two years after its launch.

Original Npros business profile for My Harvest America, preserved below for archival purposes:

My Harvest America was launched in Arizona in 2009 by grocery-delivery entrepreneur Frederick J. "Fred" Weih and business partner Ron Ellis. The company promoted an online grocery-shopping service intended to offer nationally recognized products at discounted prices with home delivery. Its marketing materials advertised more than 10,000 grocery items, free delivery for subscribing members, and a "double the difference" guarantee when a customer found an advertised price lower than the company's price.

The business subsequently incorporated shopping discounts, loyalty benefits, gift cards, and purchase-reward certificates into its membership program. Weih later described My Harvest America as an Arizona-based test of third-party grocery fulfillment and discount-card services, distinguishing it from his earlier grocery warehousing and mail-order businesses.

My Harvest America used a three-wide, eight-level forced-matrix compensation plan called "Shoppers Telling Shoppers." Participants earned commissions from monthly subscriptions placed within a 3-by-8 organization containing as many as 9,840 positions. Commission qualification required an active monthly subscription and at least one personally enrolled shopper or retail subscriber. The standard Shopper program charged a $39.95 annual business-administration fee plus $29.95 per month, making the initial payment $69.90. The Super Shopper program charged the same annual fee plus $79.90 per month, for an initial payment of $119.85, and included access to discounts advertised at more than 250,000 retailers.

The company's operations unraveled during 2011. Customers reported that prepaid gift cards and reward certificates stopped arriving and that refund requests remained unresolved.