Nefful U.S.A. Review and Profile

Nefful is a Japanese direct-selling company founded in 1973 by Hisami Kamijo in Shizuoka Prefecture. The business began with premium undergarments and body-contouring apparel sold through home parties. It introduced its Teviron fiber-based clothing, bedding, and accessories in 1979, expanded into Taiwan in 1989, and entered the United States in 2002. Nefful later established operations in Hong Kong, Malaysia, and Singapore, with regional management shifting to Nefful International Holdings in Singapore in 2014. Toshiya Kamijo now serves as chairman. The company reports a worldwide network of more than 800,000 independent distributors.

Nefful USA operates from City of Industry, California. Its principal products are garments, undergarments, bedding, socks, scarves, hats, supports, and other accessories made with the company's proprietary NEORON fiber. Nefful markets NEORON as a heat-insulating, moisture-permeable, flame-retardant material that produces negative static electricity and negative ions through friction. These are company marketing claims; the products are clothing and household textiles rather than medical devices or approved treatments. The company also sells Newell nutritional products and Nature's Clean laundry, dishwashing, and household-care products.

The company uses a combination of home-party selling, direct customer sales, online ordering, and multilevel network marketing. Independent distributors earn retail profit and qualify for additional commissions and leadership bonuses based on their personal sales and the sales volume generated by distributors in their organizations. Nefful's policies state that its commission structure is based on retail volume, that distributors must meet personal-sales requirements to receive compensation, and that inventory loading is prohibited. The company also applies a 70% rule requiring distributors to certify that they have sold at least 70% of previously purchased inventory before placing additional qualifying orders.