Overview, company details, product information, news, events, rankings and Rep listings for Optavia.
OPTAVIA is the principal direct-selling brand of publicly traded Medifast, Inc., a Baltimore-based nutrition company whose history dates to 1980. Medifast gradually shifted its coach-based weight-loss business from the Take Shape for Life name to OPTAVIA beginning in the mid-2010s. The program combines portion-controlled foods, structured meal plans, educational materials, habit-building guidance and support from independent coaches.
The company's principal products are packaged foods known as OPTAVIA Fuelings, including shakes, bars, soups, oatmeal, pancakes, snacks and other portion-controlled meals. Clients generally combine Fuelings with home-prepared Lean & Green meals, consisting of lean protein and non-starchy vegetables. OPTAVIA has also expanded into essential amino-acid blends, hydration products and programs focused on weight maintenance and metabolic health.
OPTAVIA operates through a multilevel direct-selling structure. Independent Coaches earn client-support commissions on product orders and can receive additional bonuses and leadership compensation by sponsoring and developing other Coaches. The current integrated compensation plan includes client-acquisition incentives, team-building bonuses, rank advancement and organization-based commissions. OPTAVIA reduced certain client-support commission rates in September 2025 and introduced additional coach incentives in 2026 as it worked to rebuild its field organization.
Medifast generated $385.8 million in full-year 2025 revenue, down approximately 36% from the prior year, as demand weakened and the number of earning Coaches fell. Management has attributed part of the decline to increased competition from GLP-1 weight-loss medications and broader difficulty acquiring new clients. Nicholas Johnson became Medifast's chief executive officer in 2026, succeeding Dan Chard, who remained chairman.
Nicholas Johnson, Chief Executive Officer, Medifast
Dan Chard, Chairman, Medifast
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Add an Instant REP ListingProduct Line: Primary Products: OPTAVIA Fuelings, weight-loss meal plans, Lean & Green meal programs, shakes, bars, soups, snacks, essential amino-acid blends, hydration products.
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BALTIMORE, Md. -- August 3, 2026
Medifast reported second-quarter 2026 revenue of 76.4 million dollars for its Optavia business, with revenue per active earning coach of 6,529 dollars and 11,700 independent active earning coaches.
Net loss was 3.1 million dollars, or 0.28 dollars per diluted share. Cash, cash equivalents and investment securities totaled 169.8 million dollars wi...
BALTIMORE, Md. -- July 17, 2026
Medifast said it is rebranding OPTAVIA, its lifestyle brand and wholly owned subsidiary, as Trilivy, describing the new identity as a science-backed metabolic health system.
The company said Trilivy is organized as a three-phase approach labeled Reset, Refine and Renew, combining meal plans and products, one-to-one coaching, community support and ...
BALTIMORE, Md. -- May 26, 2026
Medifast said its board has appointed President Nicholas Johnson as chief executive officer effective June 1, 2026, completing the succession plan announced in January when Dan Chard said he would move to non-executive chairman.
Johnson's offer letter sets annual base salary at 600,000 dollars, a target bonus of 100% of base salary and a long-term ...
BALTIMORE, Md. -- May 4, 2026
Medifast, the parent of Optavia, reported first-quarter 2026 revenue of 76.0 million dollars, down 34.3% from 115.7 million dollars a year earlier, as the number of independent active earning coaches fell.
Active earning coaches declined 44.9% to 14,000, while revenue per active earning coach was 5,432 dollars. The company posted a net loss of 2.1 m...
BALTIMORE, Md. -- March 20, 2026
Medifast, the parent of Optavia, said its board has agreed to nominate Parsa Kiai and Jeff Rose of Steamboat Capital Partners as independent director candidates at its 2026 annual meeting, provisionally scheduled for May 19, 2026, under a cooperation agreement with the investment firm, which owns more than 5 percent of Medifast's shares. Directors Jeffre...
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