Optavia
July 17, 2026
BALTIMORE, Md. -- July 17, 2026
Medifast said it is rebranding OPTAVIA, its lifestyle brand and wholly owned subsidiary, as Trilivy, describing the new identity as a science-backed metabolic health system.
The company said Trilivy is organized as a three-phase approach labeled Reset, Refine and Renew, combining meal plans and products, one-to-one coaching, community support and habit-building tools. The launch includes Trilivy Reset Fuelings with MetaVantage Technology that the company said is intended to support fat metabolism and insulin function, with additional Fuelings planned for August.
Medifast disclosed the change in a Form 8-K and said the move marks a new era for the brand as it positions metabolic health at the center of its coaching and product offering. Optavia remains the company name used for Npros catalog purposes.