Optavia news and press releases
Company announcements, direct sales updates and archived press coverage for Optavia.
Optavia news archive
Medifast Loses Top Zacks Rating as Analysts Turn Cautious on Unprofitable OPTAVIA Parent
BALTIMORE, Maryland - November 11, 2026 Medifast, the Baltimore-based company that sells its weight-management products through the OPTAVIA network of independent coaches, has lost its top rating at Zacks Research, which cut the stock from "strong buy" to "hold" in a note to investors on November...
Optavia Hit With California Class Action Over Optavia Premier Auto Renewals
Two customers have filed a proposed class action against Optavia LLC in San Diego County Superior Court alleging the company's Optavia Premier subscription program uses deceptive auto-renewal practices. The complaint in Zeller and Alpert v. Optavia, LLC, dated March 21, 2024, alleges that Optavia...
Medifast Q3 Revenue Falls 19.4% to $72 Million as Active Optavia/Trilivy Coaches Drop 48% to 10,200
BALTIMORE, Maryland - October 26, 2026 Medifast, Inc., the publicly traded parent of the coach-based nutrition business formerly marketed as Optavia and rebranded as Trilivy in July, reported on October 26, 2026 that third-quarter revenue fell 19.4% to $72.0 million as its field of independent...
Optavia Parent Reports Second Quarter Revenue of 76.4 Million Dollars
BALTIMORE, Md. -- August 3, 2026 Medifast reported second-quarter 2026 revenue of 76.4 million dollars for its Optavia business, with revenue per active earning coach of 6,529 dollars and 11,700 independent active earning coaches. Net loss was 3.1 million dollars, or 0.28 dollars per diluted share....
Optavia Parent Rebrands Lifestyle Brand as Trilivy Metabolic Health System
BALTIMORE, Md. -- July 17, 2026 Medifast said it is rebranding OPTAVIA, its lifestyle brand and wholly owned subsidiary, as Trilivy, describing the new identity as a science-backed metabolic health system. The company said Trilivy is organized as a three-phase approach labeled Reset, Refine and...
Medifast Appoints Nicholas Johnson CEO Effective June 1 as Dan Chard Becomes Chairman
BALTIMORE, Md. -- May 26, 2026 Medifast said its board has appointed President Nicholas Johnson as chief executive officer effective June 1, 2026, completing the succession plan announced in January when Dan Chard said he would move to non-executive chairman. Johnson's offer letter sets annual base...
Medifast First Quarter Revenue Falls 34% to 76 Million Dollars
BALTIMORE, Md. -- May 4, 2026 Medifast, the parent of Optavia, reported first-quarter 2026 revenue of 76.0 million dollars, down 34.3% from 115.7 million dollars a year earlier, as the number of independent active earning coaches fell. Active earning coaches declined 44.9% to 14,000, while revenue...
Medifast Adds Two Steamboat Capital Nominees to Board Slate in Cooperation Agreement
BALTIMORE, Md. -- March 20, 2026 Medifast, the parent of Optavia, said its board has agreed to nominate Parsa Kiai and Jeff Rose of Steamboat Capital Partners as independent director candidates at its 2026 annual meeting, provisionally scheduled for May 19, 2026, under a cooperation agreement with...
Medifast Revenue Falls 36.9 Percent as Active Optavia Coaches Drop to 16,100
BALTIMORE, Md. -- February 17, 2026 Medifast, the parent of Optavia, reported fourth-quarter 2025 revenue of 75.1 million dollars, down 36.9 percent from a year earlier. The number of active earning Optavia coaches fell 40.6 percent to 16,100 from 27,100, while average revenue per active earning...
Medifast Chief Executive Dan Chard to Step Down in June; Nicholas Johnson Named President as Operations Chief Exits
BALTIMORE, Md. -- January 5, 2026 Medifast, the parent of Optavia, said Chairman and Chief Executive Dan Chard plans to step down as CEO in June 2026 and will remain chairman of the board. The board appointed Chief Field Operations Officer Nicholas Johnson as president, effective immediately, and...