Scentsy Review and Profile

Scentsy is a fragrance and home-products direct-selling company based in Meridian, Idaho. The company was founded around the concept of the Scentsy Wickless Candle, a home-fragrance product designed to melt scented wax bars without the use of an open flame. The original concept was developed by Colette Gunnell and Kara Egan, who introduced the product in 2004 at a home show in Salt Lake City, Utah. Orville Thompson saw the product at the show, later purchased the company with his wife Heidi, and built Scentsy into a party-plan direct-selling business.

The company's core product, the Scentsy Wickless Candle, uses an electric warmer or light-bulb-heated base to melt scented wax in a dish or container above the heat source. The design was promoted as an alternative to traditional candles, offering home fragrance without an exposed flame. Scentsy later expanded beyond warmers and wax bars into diffusers, oils, air and pod fragrance systems, smart diffusers, candles, laundry products, cleaning products, body products, kids and plush items, pet products, and home décor.

Scentsy sells through Independent Consultants who host parties, demonstrate products, maintain customer relationships, and sell through personal consultant websites. Consultants earn commission on personal retail volume, beginning at 20% on their first 1,000 lifetime PRV and increasing to up to 25% on qualifying sales. The company's compensation materials also include Scentsy Club referral commissions, personal retail volume bonuses, personal wholesale volume bonuses by rank, and leadership bonuses based on team and downline sales.

Scentsy's direct-selling model includes both personal retail sales and team-building compensation. Consultants can earn additional bonuses as they advance through ranks such as Certified Consultant, Lead Consultant, Star Consultant, SuperStar Consultant, Director, Star Director, and SuperStar Director. Rank qualifications are tied to factors such as personal retail volume, group wholesale volume, team wholesale volume, active frontline consultants, and director generations, giving the business opportunity multilevel compensation features.

Scentsy remains active at Scentsy.com and continues to be one of the better-known home-fragrance companies in the direct-selling industry. The company is a member of the Direct Selling Association and operates in multiple international markets. Scentsy has also received advertising-claim scrutiny, including DSSRC review of income-related consultant posts and inclusion on Truth in Advertising's profile of companies that received FTC penalty-offense notices concerning money-making opportunities.