Uppercase Living Review and Profile

Uppercase Living no longer appears to be active as a direct sales company.

Uppercase Living closed in June 2018 and is no longer active. Its shutdown occurred shortly before parent company JRJR Networks filed for bankruptcy.

Original Npros business profile for Uppercase Living, preserved below for archival purposes:

Uppercase Living was founded in Sandy, Utah, in 2006 by graphic designer Inger Erickson and writer and trainer Stephanie Geisler. Businessman Jeff Wilson joined the company during its early development and helped expand its manufacturing and direct-sales operations. The founders developed Uppercase Living around removable decorative vinyl lettering that allowed customers to personalize their homes with quotations, names, images and inspirational messages. By 2009, customers could select from hundreds of designs, approximately 50 typefaces and 30 colors. The company later operated from the Salt Lake City area with more than 150 corporate and warehouse employees.

The product line included ready-made and customizable vinyl expressions, decorative images, wall borders, surface embellishments, frames, tiles, wood blocks, craft accessories and other home décor. Its MyDesign Suite allowed customers and Independent Demonstrators to create personalized expressions for walls, windows and other surfaces. Uppercase Living later added Blume, a jewelry and accessories collection that could be sold separately or alongside its home-decor products. Products were primarily demonstrated through home parties known as "Open Houses," as well as personal appointments, events and replicated Demonstrator websites.

Independent Demonstrators earned commissions on personal retail sales and could recruit and manage teams of additional Demonstrators. Personal commissions reached as much as 35%, while published descriptions placed organizational commissions between 1% and 6.5%, depending on leadership level and qualifying team sales. Enrollment options changed over time. One version offered a $49 Business Opportunity Kit and a $199 Executive Starter Kit containing products, catalogs, business materials and a one-year personal website subscription. A later program offered separate $249 Expressions and Blume starter kits. Demonstrators also received access to online ordering, business tracking, training and the UL Express support portal. No comprehensive public income disclosure showing typical Demonstrator earnings was identified.

On March 14, 2014, CVSL Inc. acquired substantially all of Uppercase Living's assets and placed them in a subsidiary called Uppercase Acquisition Inc. The original consideration consisted of 578,387 CVSL sharesâ€"later adjusted to 28,920 shares following a reverse stock splitâ€"plus an earnout equal to 10% of the subsidiary's EBITDA for 2014 through 2016. CVSL also assumed $512,195 in seller liabilities. A subsequent SEC filing stated that no earnout payments had been made or accrued. CVSL later changed its name to JRjr33 Inc. and operated as JRJR Networks.

Uppercase Living continued publishing catalogs and operating its Demonstrator program into the spring of 2018, but its warehouse and ordering systems closed in June 2018 without a detailed public announcement to the sales force. JRJR Networks filed for Chapter 11 bankruptcy on June 29, 2018, reporting between $1 million and $10 million in assets and liabilities. The parent company's case was converted to Chapter 7 liquidation on October 26, 2018. Uppercase Living did not return under new ownership, and UppercaseLiving.com no longer provides product ordering or Demonstrator enrollment.