USANA

USANA Health Sciences is an active publicly traded health and wellness direct-selling company operating at USANA.com under the NYSE ticker USNA. The company was founded in 1992 by Myron W. Wentz and is based in Salt Lake City / West Valley City, Utah. USANA sells nutritional supplements, healthy foods, meal-replacement products, skincare, personal-care products, and related wellness items, with product categories including USANA Nutritionals Optimizers, Essentials/CellSentials, Foods, and Celavive skincare. The company reported $925.3 million in fiscal 2025 net sales and 387,000 active customers at year-end.

USANA operates through a direct-selling / MLM model using independent Brand Partners, formerly commonly described as Associates, along with Preferred Customers. The company's investor materials state that its products are distributed internationally primarily through direct selling, and the Direct Selling Association lists USANA as a member company using both party-plan and person-to-person sales strategies. USANA's 2025 materials also show 174,000 active core nutritional Brand Partners and 213,000 active Preferred Customers as of January 3, 2026.

The company's compensation plan rewards product sales, customer growth, and team development. In 2025, USANA announced compensation-plan enhancements that included a new 10% Sales Bonus on Brand Partners' and customers' first six months of purchases, new Milestone Bonuses, and other changes intended to increase early earnings and retention. Its SEC filings describe Brand Partner incentives as a major expense, with USANA reporting $102.3 million in commissions and incentives expense in fiscal 2025, equal to 44.7% of net sales.

USANA's legal and regulatory history includes securities litigation and California Proposition 65 matters. A federal securities class action filed in 2007 was dismissed with prejudice in 2008 after the court found the plaintiffs had not asserted actionable securities claims. California Proposition 65 notices in 2016 alleged lead-related warning violations involving several USANA Nutrimeal, Fibergy, MySmartShake, and MySmartBar products; the notices sought reformulation, warnings, and civil penalties.

Dr. Myron Wentz, Founder and Chairman

David Wentz, President