Overview, company details, product information, news, events, rankings and Distributor listings for USANA.
USANA Health Sciences is an active publicly traded health and wellness direct-selling company operating at USANA.com under the NYSE ticker USNA. The company was founded in 1992 by Myron W. Wentz and is based in Salt Lake City / West Valley City, Utah. USANA sells nutritional supplements, healthy foods, meal-replacement products, skincare, personal-care products, and related wellness items, with product categories including USANA Nutritionals Optimizers, Essentials/CellSentials, Foods, and Celavive skincare. The company reported $925.3 million in fiscal 2025 net sales and 387,000 active customers at year-end.
USANA operates through a direct-selling / MLM model using independent Brand Partners, formerly commonly described as Associates, along with Preferred Customers. The company's investor materials state that its products are distributed internationally primarily through direct selling, and the Direct Selling Association lists USANA as a member company using both party-plan and person-to-person sales strategies. USANA's 2025 materials also show 174,000 active core nutritional Brand Partners and 213,000 active Preferred Customers as of January 3, 2026.
The company's compensation plan rewards product sales, customer growth, and team development. In 2025, USANA announced compensation-plan enhancements that included a new 10% Sales Bonus on Brand Partners' and customers' first six months of purchases, new Milestone Bonuses, and other changes intended to increase early earnings and retention. Its SEC filings describe Brand Partner incentives as a major expense, with USANA reporting $102.3 million in commissions and incentives expense in fiscal 2025, equal to 44.7% of net sales.
USANA's legal and regulatory history includes securities litigation and California Proposition 65 matters. A federal securities class action filed in 2007 was dismissed with prejudice in 2008 after the court found the plaintiffs had not asserted actionable securities claims. California Proposition 65 notices in 2016 alleged lead-related warning violations involving several USANA Nutrimeal, Fibergy, MySmartShake, and MySmartBar products; the notices sought reformulation, warnings, and civil penalties.
Dr. Myron Wentz, Founder and Chairman
David Wentz, President
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SALT LAKE CITY, Utah -- August 4, 2026
USANA Health Sciences reported second-quarter 2026 net sales of 223 million dollars, down 5% from 236 million dollars a year earlier. The company posted a net loss of 21.4 million dollars, or 1.16 dollars per diluted share, which included an estimated preliminary non-cash impairment charge of 29.1 million dollars, compared with net earnings of 9.7 ...
SALT LAKE CITY, Utah -- May 5, 2026
USANA Health Sciences reported fiscal first-quarter 2026 net sales of 250 million dollars, unchanged from the year-earlier quarter, as growth in its newer channels offset pressure in the core direct-selling nutrition business.
Net earnings were 7.5 million dollars, or 0.41 dollars per diluted share, compared with 9.4 million dollars, or 0.49 d...
SALT LAKE CITY, February 7, 2023 -- USANA Health Sciences reported fourth-quarter 2022 net sales of 228 million dollars, down 15 percent from 267 million dollars a year earlier, and diluted EPS of 0.66 dollars compared with 1.03 dollars. Full-year net sales were 999 million dollars, down 16 percent from 1.186 billion dollars, and diluted EPS was 3.59 dollars versus 5.73 dollars.
Active ...
SALT LAKE CITY, January 5, 2023 -- USANA Health Sciences said it anticipates fiscal 2022 net sales of about 995 million dollars and diluted earnings per share of about 3.65 dollars, above its most recent guidance of 955 million to 975 million dollars in sales and 3.15 to 3.40 dollars in diluted EPS. Year-end active customers were about 490,000.
The company said fourth-quarter and full-y...
USANA Health Sciences acquired two companies: Rise Bar, a California maker of clean-ingredient protein bars founded in 2010, and Oola, a direct-selling personal development and lifestyle company that began as a book series in 2012. Financial terms were not disclosed.
Both companies will continue to operate independently. Chairman and chief executive Kevin Guest said the deals are part o...
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