WineShop At Home is a Napa Valley-based direct-selling winery founded in 1999. The company sells exclusive artisan wines under its own family of brands, offering reds, whites, sparkling wines, sweet wines, dry wines, seasonal selections, wine-club/subscription options, tasting samplers, personalized wines, and related wine lifestyle products. Its positioning centers on bringing the Napa Valley tasting-room experience into customers' homes through guided tastings, wine education, and direct shipment from the winery.
WineShop At Home operates through Independent Wine Consultants who introduce customers to the company's wines through in-person tastings, virtual tastings, online selling, referral links, customer websites, and social selling tools. Consultants do not need to carry wine inventory, and orders are processed and shipped by the licensed winery under applicable state alcohol-beverage laws. Current opportunity materials state that consultants can earn 20% to 40% commissions based on monthly sales volume, plus new-customer bonuses and additional compensation tied to referred Wine Consultants.
WineShop At Home remains active. In April 2025, WineShop At Home became part of WGS Cellars, with the company continuing to operate through its direct-selling model and network of Independent Wine Consultants. The current WineShopAtHome.com site identifies the business as WGS Cellars, LLC, DBA WineShop At Home, a licensed and bonded Napa, California winery. The company continues to support direct-to-consumer wine sales, hosted tastings, consultant enrollment, ecommerce, referral rewards, and wine subscription programs.
WineShop At Home is a member of the DSA.