Ultra International executive bios

Extended executive bio history compiled from public sources for Ultra International.

Executive bio history

The reference source for each bio appears after the bio content. All bio material is compiled from public sources and is presented as it appeared at the source.

Click an executive name to see additional bio history and related company affiliations.

Harry Singer

President

Harry Singer, President of Ultra International, has enjoyed a long and successful entrepreneurial career that officially started during his college years when he opened his first “real” business. Over the last 30 years, he has created a multitude of successful companies. For the last 20 years, Singer, along with his long-time business partner, have owned and operated a highly successful consumer products manufacturing and distribution company. In addition to his current business activities, in the last 20 years, Singer has served on the Board of Directors of two publicly traded companies, has traveled the world giving motivational speeches, has performed high level business consulting, and has worked with over 100 companies helping them to improve their sales and operations. In the last few years, Singer produced and hosted his critically acclaimed radio show, The Success Workshop, and authored a weekly column for the local newspaper.

Source: Ultra International Executive Team Page

Lance Baker

Executive Vice President

Lance is a self-motivator with high energy and an entrepreneurial spirit who has more than 15 years experience in Network and International Marketing. Lance has a proven track record of developing sales and operations teams to drive market growth and expand overall market share as well as the ability to coordinate the efforts of many to meet organizational goals. Prior to launching Ultra International, Lance was the Vice President of Business Development for Liquid Soap Products, LTD. His vision was instrumental in the launch of Ultra International as the Direct-To-Consumer marketing division for LSP. In his role as Executive Vice President, Lance is able to wear many hats and that includes leading research and development efforts at Ultra International. During his time at Ultra International, he has researched and developed several unique and innovative nutritional products which have become extremely successful. With Lance’s exceptional talent for building strong, long-lasting relationships, Ultra International’s product lines are currently thriving in 38 countries through a strong base of distributors. Lance believes the keys to success are providing superior products, an unique and innovative opportunity, and most importantly customer satisfaction. “Without retention, growth is essentially meaningless. We aren’t interested in just growing our company; we want to build long-lasting relationships with our distributors and customers. By following this philosophy we will set ourselves apart and provide a superior opportunity for those who want to join us in our mission for many, many years to come.”

Source: Ultra International Executive Team Page

Andy Metzler

VP of Marketing and E-Commerce

Andy has been with UI from the beginning, joining as VP of Marketing & E-Commerce in early 2007. He is responsible for all marketing and online services and brands as well as customer service. He was also instrumental in the development and branding of the Natural Visions™ line. Andy has extensive experience in both traditional and online marketing, and brings that valuable knowledge and insight to Ultra International. He came to UI from the marketing department at AMC Theatres, where he managed their loyalty & strategic marketing programs. He has also worked on the marketing firm side, as an Account Manager at VML, one of the premier marketing firms in the US. There he worked with a wide variety of clients and projects including the NASCAR Hall of Fame, Sprint (Youth Marketing), VFW Foundation, Mountain Valley Spring Water, ATP, Southern Wine and Spirit, and KC Recycles. A Kansas City, Missouri native, Andy attended the University of North Carolina – Chapel Hill and received a BSBA degree from the renowned Kenan-Flagler Business School. He also holds a minor in history. Andy is passionate about his philanthropic endeavors. He currently serves on the Board of Directors for DeLaSalle Education Center and the Don Bosco Community Centers. He serves as the President of S.O.U.L. (Society of Urban Leadership), a philanthropic group he co-founded in 2007. He has also done various charitable work around Kansas City with the American Diabetes Association, Rotary Club, and Belles of the American Royal.

Source: Ultra International Executive Team Page

Stuart J Butters

VP of Research and Development

Stuart brings over thirty-five years of formulating experience in the areas of over-the-counter drugs, medical devices, cosmetics, and consumer products to Ultra International Team. Stuart brings a proven track record to the organization with over 1,500 successful product launches. His extensive development experience, provides a regulatory and compliance background necessary for the Ultra International’s fast pasted environment.

Recent product development has been in the area of environmentally friendly, biodegradable, organic and natural renewable, concentrates and ready-to use consumer and cosmetic products.

Source: Ultra International Executive Team Page

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