President/CEO of LoCarb5 and Nutrition Research Group LLC (NRG)
David McCabe started Worldwide Sport Nutritional Supplements in the early 1990’s. The company sold a variety of sports nutrition products and supplements.
Recognizing the growing demand for high protein, low carbohydrate products, David pioneered the first true low carb product (pure protein bar) and created the Low Carb craze of low carb food products. Worldwide sales increased from a little over $1MM in 1996 to over $44MM in 1999. In early 2000, David sold the company to Rexall Sundown in Boca Raton, Florida. David continues to develop a wide range of high protein/low carb products today and holds two patents on low carb protein bar technologies.
David brings 15 years of research, development and marketing expertise to this company. His passion and drive for developing the first of its kind wellness products, with the understanding of the nutritional industry gives LoCarb5 a clear advantage for its marketing potential.
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