The reference source for each bio appears after the bio content. All bio material is compiled from public sources and is presented as it appeared at the source.
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David McCabe
President and CEO
President/CEO of LoCarb5 and Nutrition Research Group LLC (NRG)
David McCabe started Worldwide Sport Nutritional Supplements in the early 1990’s. The company sold a variety of sports nutrition products and supplements.
Recognizing the growing demand for high protein, low carbohydrate products, David pioneered the first true low carb product (pure protein bar) and created the Low Carb craze of low carb food products. Worldwide sales increased from a little over $1MM in 1996 to over $44MM in 1999. In early 2000, David sold the company to Rexall Sundown in Boca Raton, Florida. David continues to develop a wide range of high protein/low carb products today and holds two patents on low carb protein bar technologies.
David brings 15 years of research, development and marketing expertise to this company. His passion and drive for developing the first of its kind wellness products, with the understanding of the nutritional industry gives LoCarb5 a clear advantage for its marketing potential.
Source: LoCarb5 Corporate Bio Page
Jim Livingstone
Chief Financial Officer
Chief Financial Officer for LoCarb5 and Nutrition Research Group LLC (NRG). NRG is the parent company for Advanced Nutrient Science International LLC and Strength Systems USA LLC. He is a seasoned finance professional with expertise in financial management, business expansion, systems selection and implementation, strategic planning and cash flow analysis. Jim has spent almost 20 years in the finance area. He spent a total of 12 years with Coopers & Lybrand and PriceWaterhouse Coopers in both the audit and tax departments. He has been the controller of a department store chain as well as the CFO of a start-up retailer of nutrition products.
Source: LoCarb5 Corporate Bio Page
