J Kim Sorensen, Founder, VP of Operations
In 1990, he moved to the St Louis area to help Lloyd with whatever was needed to grow the business. Kim designed and implemented many programs that are still being used today. He was the one behind the scenes making sure everything went smoothly. Kim is the definition of “Team Player”.
Kim’s fingerprints are everywhere at YTB. The Business Site, Marketing Materials, Operations and the Travel Company have benefited from his leadership. He is also the one who first saw the awesome potential of combining Internet Travel and Network Marketing with the benefits of being an RTA. His vision helped turn the Dream of yourTravelbiz.com into Reality.