GeneWize, a wholly owned direct-selling subsidiary of a publicly traded genetic biosciences company (GeneLink, Inc.), offers individually customized, genetically guided products. GeneWize uses DNA-based genetic tests as the basis for personalizing health, beauty, wellness products. GeneWize's scientific group includes leading scientists and researchers in the fields of biotechnology, genomics, molecular biology, chemistry, medicine, clinical laboratory medicine and nutritional sciences.GeneWize is focused on delivering the promise of truly personalized health, beauty and wellness solutions that help people look better, feel better and live longer, healthier lives.