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Company Profile

About Longaberger

The company was founded in 1973 by Dave Longaberger and grew into one of the best-known home-party direct-sales companies in the United States. Xcel Brands and Hilco Global acquired the Longaberger intellectual property in November 2019, after the original company's collapse, and relaunched the brand online. Xcel stated that Longaberger had generated more than $10 billion in lifetime sales and reached $1 billion in annual sales at its peak.

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