Avon
November 30, 2023
SÃO PAULO, November 30, 2023 --
Natura &Co said Kristof Neirynck, Avon's global chief marketing officer and managing director for Western Europe, will become chief executive of Avon Products, Inc. on January 1, 2024, succeeding Angela Cretu. Cretu, who spent 25 years with the company, will stay on as an advisor.
Natura &Co credited Cretu with launching Avon's turnaround, streamlining its operating model, sharply simplifying its portfolio and moving its traditional direct selling model toward social and omnichannel selling. Neirynck led a relaunch of the Avon brand and gross-margin improvements as marketing chief and improved profitability in Western Europe after taking over that region in early 2023. He previously was chief marketing officer for global brands at Walgreens Boots Alliance and spent 13 years at Procter and Gamble.
Former Natura chief executive Alessandro Carlucci will also rejoin the group as an advisor to Avon to support its turnaround and growth plans. Natura &Co Chief Executive Fabio Barbosa said the change followed a planned process after stabilizing the business.