Company Profile

Avon Review and Profile

Overview, company details, product information, news, events, rankings and Representative listings for Avon.

Avon logo

Avon Overview

Address 1251 Avenue of the Americas
New York New York 10020-1196
Phone 212-282-7000
Fax 212-282-6550

Avon is one of the world's leading direct sellers of beauty products, with over $8 billion in annual revenues and over 6 million representatives worldwide. The company began as the California Perfume Company, whose founder, David McConnell, discovered that bringing his perfumes directly to his customers - mostly women - was much more effective than traditional selling methods. In 1939, Avon was renamed after the river that runs through the English Midlands.
Avon sells its products through multi-level marketing. The company produces cosmetics, skincare, perfumes, jewelry, clothing, and toys. Avon products are currently sold in over 140 countries. Although the majority of Avon products are designed and intended for women, Avon also offers products for men as well as children. Those product lines, such as aftershaves, shampoos, and products intended for use by adolescents, continue to expand. Corporate Citizenship has been a part of Avon since the company's inception. One of Avon Founder David H. McConnell's guiding principles was: "To meet fully the obligations of corporate citizenship by contributing to the well-being of society and the environment in which it functions." Central to Avon's corporate citizenship is the mission to improve the lives of women globally. Since the Avon Foundation was created, more than $500 million worldwide has been donated to address breast cancer, domestic violence and emergency relief for women and families. Avon is the largest single corporate supporter in breast cancer awareness and research.

Avon Representatives go by various names, including Konsultantka, Vendeuse Independante, or Revendedora, depending on the country in which they are working. Becoming an Avon representative requires a $10 start up fee and a starter kit, as well as registering with the company either by mail or online. There are no sales quotas, mandatory recruiting or mandatory monthly meetings.Avon Representatives can earn money two ways: by selling products or, through the Sales Leadership program, by selling products while recruiting others at the same time. The higher a Representative's selling cycle ("campaign") sales are, the greater the percentage she will earn on those sales. Representatives who both sell and recruit ("Sales Leaders") earn money based on their personal sales plus their recruits' sales, with a similar progressive earnings structure applied.

Avon Owners, Executives and Executive Consultants

Andrea Jung, Chairman and CEO

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Avon Topics

Avon Cosmetics

Avon cosmetics are one of a few key products offered by Avon, and are sold through catalogues, parties, door to door and on the Internet. Avon Cosmetics are available in over 140 different countries and are found to have reached the highest sales in Russia and China....

Avon Products

Avon products are sold through a multi-level marketing company that produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry and clothing, cosmetics, and toys which are currently sold in over 140 countries. Most Avon Products are sold in retail outlets, however a portion are marketed via door to door using "Avon Ladies"....

Avon Representative

Although Avon Products are sold in retail outlets, Avon is best known for the original efforts via door to door sales via "Avon Ladies", or Avon Representatives. ...

Avon Representative Site

Avon Representative Sites yield two mediums, one is a network provided by Avon with news, updates, company policy, product or direction changes and a login center for all Avon Representatives. The other medium is the selling and advertising of Avon products online through web sites operated by individuals attempting to sell Avon products....

Avon Representatives Account

The Avon company provides its representatives with an Avon Representative Account, which all representatives use to log in by entering in their name, district and account number. This account provides representatives with contacts, product information, order and product processing updates and access to new tools and sales training....

Avon Walk

Avon Walk for cancer is a 39 mile walk that takes place in select areas across the United States in honor of breast cancer victims. The walk is designed to raise money to help aid research, awareness, screening and treatment with the hopes of destroying breast cancer once and for all....

Avon Products and Product Reviews

Product Line: Cosmetics, Personal Care

Read product details and reviews for the top 15 listed products.

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Avon News

Home Business News Archive

Regent Completes Avon North America Purchase; Lisa Siders Becomes CEO

Regent completed its acquisition of The Avon Company, Avon North America, from LG Household & Health Care on September 1, 2026, reuniting the U.S. and Canada business with Avon International under common ownership for the first time since 2016.

LG H&H USA transferred all 60,000,100 shares of The Avon Company to Stratford Worldwide, a Regent affiliate. A Korean disclosure tied to closing...

Avon Says Prices Will Rise Only in Line With Inflation

Avon International global chief executive Angela Cretu said Avon prices would rise only in line with inflation, even as supply and vendor costs climbed. To hold that line, the company said it moved early with logistics partners, locked in longer contracts, and raised pay for delivery workers.

Cretu said the Natura group, which also includes The Body Shop, would share manufacturing and r...

Avon Will Sell Flagship Skin So Soft Line in Retail Stores

The Avon Company said its flagship Skin So Soft line will be sold in retail stores. Public relations manager Susan Small said the company and parent LG H&H expect the new partnerships to build on existing consumer awareness and to reach people who do not already buy the products. She said the company remains committed to a direct selling community of hundreds of thousands of representatives.

New Avon Company Changes Its Corporate Name to The Avon Company

New Avon Company said it has changed its corporate name to The Avon Company, effective immediately. The company described itself as a 135-year-old beauty business.

Chief executive Paul Yi said the new name is meant to match the company's vision and to present a more independent face as it grows. He said it also fits a wider set of brands and products, including belif, Mission Luxereve, ...

Avon Names Karen McElhatton Chief Technology Officer

Avon named Karen McElhatton chief technology officer. The company said she brings nearly two decades of international technology experience.

McElhatton said she is joining at a pivotal moment, with a strategy to speed a digital shift for representatives, consumers, and employees. Her job includes the digital work already underway at Avon and technology for parent Natura &Co.

Chi...

Avon Events and Meetings

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