Avon Promotes Europe Marketing Head Ozlem Citci to Chief Marketing Officer
Avon has named Ozlem Citci chief marketing officer, filling the post weeks after former marketing chief Kristof Neirynck was promoted to chief executive of Avon International.
Citci takes over the marketing department in January 2024. She will lead global brand marketing for Avon as well as the company's commercial marketing in Europe.
Citci joined Avon in 2020 as head of marketing for Turkey and was promoted to head of marketing for Europe in May 2023. In those roles she moved the company's traditional printed brochure online and used social media marketing to grow the brand's presence and market share in the region.
Neirynck, who had been global chief marketing officer and managing director for Western Europe, succeeds Angela Cretu as chief executive on January 1, 2024. Avon International is owned by Brazil's Natura &Co and sells beauty products through independent representatives.
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