Mary Kay Expands Into Denmark, Completing Its Nordic Footprint
DALLAS, Texas -- May 2, 2024
Mary Kay Inc. has launched its products and business opportunity in Denmark, making its products available in all Scandinavian and Nordic markets.
The company is entering Denmark in partnership with Lesley Cosmetics, its authorized distributor in Scandinavia. The official grand opening drew 750 guests.
"The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship," said Tara Eustace, president of Mary Kay Europe. Carl Henric Wallblom, chief executive of Lesley Cosmetics, said he expects Danish women to embrace the products and the business opportunity.
Mary Kay sells skincare and color cosmetics through independent beauty consultants.
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